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![\"Persuasion:](\"http:\/\/provensal.com\/lbb\/wp-content\/uploads\/2013\/03\/persuasion_logos_ethos_pathos1.jpg\")
<\/a>Credits: http:\/\/bit.ly\/11gANVh<\/p><\/div>\n
So, you have a great idea and you are convinced that everyone will readily recognize it as such. Think again!<\/p>\n
As this\u00a0TED-Ed (What Aristotle and Joshua Bell can teach us about persuasion)<\/a>\u00a0brilliantly demonstrates it, persuasion takes more than just idea\/argument greatness. What happened?<\/p>\n Same music played by the same musician, with the same passion, on the same violin? What does it take to convince people?<\/b>\u00a0That\u2019s the topic of Aristotle\u2019s\u00a0Rhetoric<\/a>\u00a0and it boils down to the 3 means of persuasion: logos, ethos and pathos.<\/p>\n What happened to Joshua Bell and what often happens to us when we try to sell our ideas is that we may have a great logos, but\u00a0ethos and pathos are missing<\/b>. So, the next time you\u00a0try to\u00a0sell your next great idea, how will \u00a0you build credibility and emotional connection?<\/b><\/p>\n PS: Have you been in the same\u00a0predicament as Joshua Bell? Any tips on how to work up an awesome ethos\/pathos like nobody’s business? Share it by leaving a comment below.<\/p>\n You like the post? “Like it” on your favorite social network(s) below.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" A great ideas is only one component of the persuasion cocktail So, you have a great idea and you are convinced that everyone will readily recognize it as such. Think again! As this\u00a0TED-Ed (What Aristotle and Joshua Bell can teach us about persuasion)\u00a0brilliantly demonstrates it, persuasion takes more than just idea\/argument greatness. The quick video […]<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"amazonpipp_noncename":"","amazon-product-isactive":"","amazon-product-single-asin":"","amazon-product-content-location":"","amazon-product-content-hook-override":"","amazon-product-excerpt-hook-override":"","amazon-product-singular-only":"","amazon-product-amazon-desc":"","amazon-product-show-gallery":"","amazon-product-show-features":"","amazon-product-newwindow":"","amazon-product-show-list-price":"","amazon-product-show-used-price":"","amazon-product-show-saved-amt":"","amazon-product-timestamp":"","amazon-product-new-title":"","amazon-product-use-cartURL":"","amazon_featured_post_meta_key":"","_amazon_featured_alt":"","amazon-product-template":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6,26],"tags":[29,37,33,36,35,32,34,30,31],"class_list":["post-205","post","type-post","status-publish","format-standard","hentry","category-leadership","category-psychology-2","tag-aristotle","tag-conor-neill","tag-ethos","tag-joshua-bell","tag-logos","tag-new-ideas","tag-pathos","tag-persuasion","tag-selling","category-6-id","category-26-id","post-seq-1","post-parity-odd","meta-position-corners","fix"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/provensal.com\/lbb\/wp-json\/wp\/v2\/posts\/205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/provensal.com\/lbb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/provensal.com\/lbb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/provensal.com\/lbb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/provensal.com\/lbb\/wp-json\/wp\/v2\/comments?post=205"}],"version-history":[{"count":10,"href":"http:\/\/provensal.com\/lbb\/wp-json\/wp\/v2\/posts\/205\/revisions"}],"predecessor-version":[{"id":218,"href":"http:\/\/provensal.com\/lbb\/wp-json\/wp\/v2\/posts\/205\/revisions\/218"}],"wp:attachment":[{"href":"http:\/\/provensal.com\/lbb\/wp-json\/wp\/v2\/media?parent=205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/provensal.com\/lbb\/wp-json\/wp\/v2\/categories?post=205"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/provensal.com\/lbb\/wp-json\/wp\/v2\/tags?post=205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nThe quick video recounts the story of the famed virtuoso violinist\u00a0Joshua Bell<\/a>\u00a0who, 3 days after a much acclaimed performance at a packed Boston Symphony Hall, decided to play for an audience of… nobody. That performance was taking place in the subway station where barely a handful of people slowed down to listen to his music. People were actually ignoring him.<\/p>\n
\nConor Neill (the author of the TED-Ed video) tells us that Aristotle would have been able to explain… more than 2300 years ago!<\/p>\n
\nAristotle’s time-tested 3-part persuasion recipe<\/h2>\n
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\nIn the case of Joshua, the subway station didn\u2019t convey the same sense of trustworthiness that a concert hall does (ethos). The emotional bond between the well-light, lone violinist on stage \u00a0and his concert hall audience didn\u2019t exist in the hustle and bustle of the busy\/noisy subway station (pathos).<\/p>\n