Selling a new idea? You might be 2/3 short on your persuasion mojo...

Selling a new idea? You might be 2/3 short on your persuasion mojo…

A great ideas is only one component of the persuasion cocktail So, you have a great idea and you are convinced that everyone will readily recognize it as such. Think again! As this TED-Ed (What Aristotle and Joshua Bell can teach us about persuasion) brilliantly demonstrates it, persuasion takes more than just idea/argument greatness. The quick video […]