Mar 302013
 

Forget the elevator pitch! It’s so 20th century.


Say no to the elevator pitch!

Credit: http://bit.ly/ZKgaNB

Everybody has heard of the elevator pitch. Dale Carnegie advised us to be ever ready with our “elevator speech” in case we encountered the big boss. Thankfully, companies have become much more democratic and you often have more opportunities to present your ideas to the “suits”.

In his new book To Sell Is Human Daniel Pink introduces us to what he calls: the six successors to the elevator pitch. The overall claim of the book is that “selling” is no longer a dirty word or is no longer associated to the repulsive image of a sleazy, shady, slimy used-car salesman. According to Pink, everyone is now in the business of selling or rather living in a world where the skills of convincing or persuading are becoming essential, to everyone.

The book’s chapter called “pitch” is particularly compelling and I would like to share with you what resonated with me.


6 compelling ways to pitch your ideas


1) the one-word pitch. Inspired by the advertizing agency Saatchi & Saatchi’s “one-word equity“, its claim is that in the 21st century, the attention span is so short that we need the “brutal simplicity of thought”. Think “search” for Google, or Obama’s “forward”. If you can find that one (positive!) word and the world starts associating that word with you or your company, you have it made.

2) the question pitch. Asking your audience a question often packs more punch than your typical declarative statement. Example: Reagan didn’t say “your economic situation has deteriorated over the last 48 months”. Instead he asked the famous question: “Are you better off now than you were 4 years ago?”. Asking a question compels to respond and that in turn provokes a deeper, more intensive processing of the message content.

3) the rhyming pitch. This pitch relies on rhymes which boost what linguists and cognitive scientists call processing fluency. Rhymes “taste good” to our minds and make the content of the message more palatable and more memorable. If you were around during the O.J. Simpson’s trail, I’m sure you’ll remember Johnnie Cochran’s (in?)famous pitch about a certain glove: “if it doesn’t fit… you must acquit!”. So if you want your message to stick, use rhymes.

4) the subject-line pitch. When you think about it, every email message is some kind of pitch, with every subject-lines in your mailbox vying for your attention… “click me!”. According to a study conducted at CMU, email readers based their decision whether to open an email on 2 main factors: utility (it affects your work) or  curiosity (curious about what the email is about), where utility taps into extrinsic motivation and curiosity taps into intrinsic motivation. Pink provided 2 examples: the useful “Found the best & cheapest photocopier” and the intriguing “A photocopy breakthrough”.

5) the twitter pitch. Pink uses the example of the investor Stowe Boyd who, while heading to a conference to meet start-up companies, asked the eager entrepreneurs seeking a meeting with him to pitch their idea via Twitter, i.e. in 140 characters or less. Scientists studying the Twitter medium found that the tweets that were the most attention-grabbing asked questions to the followers, proving again the potent nature of the interrogative form (see 2) above) to engage and persuade.

6) the Pixar pitch. No need to introduce the animation studio behind so many animated movies, Pixar. One of the reasons for Pixar’s success is attributed to the way movie ideas are pitched, using the following 6 sequential sentences:

Once upon a time, ____________________________________________________________.

Every day, _________________________________. One day _________________________

____________________________. Because of that, ________________________________.

Because of that, _____________________________________________________________.

Until finally, ________________________________________________________________.

The book then goes on about advice on how to pitch but you will have to buy the book, or ask me to summarize that part in an upcoming post.

I will just leave you with the most important of his advice:  after someone hears your pitch…

  1. what do you want them to know?
  2. what do you want them to feel?
  3. what do you want them to do?

You now have 6 new ways of pitching. How will you pitch your next idea?

Mar 242013
 

A powerful technique to organize and generate ideas


Credits: http://bit.ly/X1LdWg

Credits: http://bit.ly/X1LdWg

According to Wikipedia:

A mind map is a diagram used to visually outline information. A mind map is often created around a single word or text, placed in the center, to which associated ideas, words and concepts are added. Major categories radiate from a central node, and lesser categories are sub-branches of larger branches. Categories can represent words, ideas, tasks, or other items related to a central key word or idea.

And you go, huh?

Mind mapping is one of those techniques which is easy to demonstrate or show but difficult to describe in words.

Check out the following video for a quick primer using a basic example:

Why is this technique superior to your typical lists of bullet points?

It has to do with the way the brain functions. It doesn’t organize its information like sentences in a book, instead it’s stored as a large collection of ideas connected with one another.

Tony Buzan, a influential promoter of mind mapping, likes contrast traditional note taking vs. mind mapping:

  • Traditional note taking: a linear recording of information without connecting the concepts together. Doing without thinking
  • Mind mapping: radial explosion of visually interconnected ideas

The technique has been widely used to promote creativity, problem solving, and synergetic ideation. The main reason why it’s such a powerful tool for those activities is because it forces to create association of ideas in a very visual way which tends to be the brain’s favorite way to recall and create new relationship between ideas.

To get started, all you need is a blank sheet of paper, a few colored pens and you are ready to go using the following guidelines suggested by Tony Buzan himself:


Guidelines on how to create a mind map


  1. Start in the center with an image of the topic, using at least 3 colors.
  2. Use images, symbols, codes, and dimensions throughout your mind map.
  3. Select key words and print using upper or lower case letters.
  4. Each word/image is best alone and sitting on its own line.
  5. The lines should be connected, starting from the central image. The central lines are thicker, organic and thinner as they radiate out from the centre.
  6. Make the lines the same length as the word/image they support.
  7. Use multiple colors throughout the mind map, for visual stimulation and also to encode or group.
  8. Develop your own personal style of mind mapping.
  9. Use emphasis and show associations in your mind map.
  10. Keep the mind map clear by using radial hierarchy, numerical order or outlines to embrace your branches.

Here’s a mind map on how to create a mind map… :-). The same website allows you to create online mind maps for free.

If you want to share your mind maps, or simply prefer to create them digitally, they are dozens of applications for desktop applications, web sites, and iPad/tablet/mobile applications to help you. Checkout Mind Mapping Software Blog for an impressive collection of reviews and recommendations.

Not convinced on where you would use mind mapping? Here are 100 reasons.

So, the next time you need to organize ideas in a new way or want to trigger new ideas, why don’t you give mind mapping a try?

PS: Have you ever used mind mapping? How did you like it? Share your comments below.

Mar 212013
 

Tap into the power of metaphors to boost your creativity


Metaphor: jaws in space

Credits: http://bit.ly/111cR4a

I once heard that Ridley Scott pitched his idea for his movie “Alien” as “Jaws in space” (confirmed here). How brilliant is that?! With that simple 3-word metaphor, the director was able to convey his novel idea for a movie so precisely that it baffles the mind!

A metaphor is a soft thinking technique connecting two different universes of meaning. Examples: Food chain, flow of time, fiscal watchdog. The key to metaphorical thinking is similarity. The human mind tends to look for similarities.

Excessive logical thinking can stifle the creative process, so use metaphors as a way of thinking differently about something. Invent and look for metaphors in your thinking. They are also potent tools as they make you and your audience look at things a different way.

Imaging within another sensory or conceptual frame can help. For example, in the visual images of spring which inspired Vivaldi’s “La Primavera”, one can clearly re-imagine then while listening to that piece of music.

When thinking of a problem and its solution, it helps to expose the mind with many related concepts. The hope is that the juxtaposition of 2 or more of those concepts will create a eureka moment that will lead to a solution. It’s not always a perfect fit but by stretching and examining the parts of the connection, you can start discovering new facets of the imperfect metaphor to lead you to the perfect solution.


Flex your metaphorical thinking muscles


Coming up with metaphors might come naturally for some of us as our brains tend to think metaphorically in the first place.  However, it’s sometime difficult to force their creation. It’s more like “they come to you” and not “you go to them”. That’s where English majors have an edge. That said, you can become good at it with some practice.

Here are some interesting resources on how to create and make use of metaphors.

Do you like metaphors? Share your favorite one(s) in the comments section below this post.

Mar 172013
 

Use a forgotten sleep pattern to tap into your creativity


Credit: http://bit.ly/ZKIEE4

Credit: http://bit.ly/ZKIEE4

It happened again!
Last night, I went to sleep around 10:30 pm and woke up around 2:30 am with my brain completely fired up and intent on keeping me awake. And so I struggled with my mind to find peace and calm to go back to sleep, to no avail. It probably took 1 to 2 hours to fall asleep again.
What’s wrong with me?

According to this fascinating article The myth of the eight-hour sleep, there’s actually nothing wrong with me and in fact my internal sleeping clock might be more in tune with the way humans are supposed to sleep.

In the early 1990s, psychiatrist Thomas Wehr conducted an experiment in which a group of people were plunged into darkness for 14 hours every day for a month. It took some time for their sleep to regulate but by the fourth week the subjects had settled into a very distinct sleeping pattern. They slept first for four hours, then woke for one or two hours before falling into a second four-hour sleep.

More recently, historian Roger Ekirch of Virginia Tech published a seminal paper, drawn from 16 years of research, revealing a wealth of historical evidence that humans used to sleep in two distinct chunks. From Homer’s Odyssey to an anthropological account of modern tribes in Nigeria, the pattern of “first sleep” + waking period + “second sleep” was the norm for thousands of years.
The waking period was a solitary experience and in fact a doctor’s manual from 16th Century France even advised couples that the best time to conceive was not at the end of a long day’s labor but “after the first sleep”, when “they have more enjoyment” and “do it better”. Oh, the French!

Today’s “8-hour sleep” is indeed a fairly recent concept and came about with the Industrial Revolution and most notably with the advent of street lighting.


Frolic with your muse…


What does this have to do with creativity?
As mentioned in this post, creativity is strongly linked to the presence of alpha-waves in our brain. According to Wikipedia, these waves are mostly present during the relaxed mental state of the wake-sleep cycle, where the subject is at rest with eyes closed, but is not tired or asleep. Ring a bell?
Based on my personal experience, it is often in the middle of the night that I find my best ideas, especially “out of the box” ideas that require to connect completely disjoint bits of ideas.

So the next time you find yourself awake in the middle of the night, between first and second sleep, don’t fight it! Instead see it as an excellent time to frolic with your muse. Keep a notebook (or your smart-phone like I do) to jot down your ideas as they come to you while your mind wanders. When you’ll awake in the morning, you will be amazed by what you and your muse came up with.
Happy frolicking!

PS: Have you experienced this bi-modal sleep pattern? Are you more creative in the middle of the night? Share your thoughts in the comments section below.

Mar 102013
 

A very creative way to promote ideas within a group:
Mutual Fun


In the following video, Professor Hayagreeva Rao from the Stanford Graduate School of Business, delivers the message that killing ideas is way more important that collecting ideas.

Now, there’s the right way to do it and the wrong way to do it.

In most companies, the decision of promoting or killing ideas is left in the hands of a small committee  referred as the “Murder Board” by Professor Rao. According to Professor Rao, the murder board ‘s decisions may come across as arbitrary and in the worst cases subject those proposing the ideas to ridicule, humiliation and rejection, thereby killing their initiative. As a result, people watching those actions will become reluctant to suggest ideas in the future. The end result is that the smart people who were hired by those same companies become “dumb” or rather mute/silent.

To me the most interesting idea brought up by the video is the case-study of the company Rite Solutions. Their brilliant idea is to organize all the company’s idea into a “Stock Market for Collective Genius” that they call: Mutual Fun (no “d”).

 


3 principles behind mutual fun


In a nutshell, the concept behind Mutual Fun is organized around these 3 principles:

  • Every employee is given $10,000 of “opinion money” to buy savings bonds and stocks
  • Originators of ideas (either conservative or far-out ideas) are encouraged to develop “expect-us” (prospectus) and get “prophets” to get stock listed
  • Others can buy stocks, offer suggestions, and volunteer time.

Low-quality ideas don’t find “prophets” or are quickly eliminated for lack of support. However, since those ideas have been viewed by many employees, they may become the material for new ideas which might get more traction.

Anybody can suggest ideas and Professor Rao recalls that the receptionist of the company for example had 2 ideas in the Mutual Fun.

Rite Solutions developed some pretty sophisticated tools to show the “stocks” and stock activity in the Mutual Fun with charts, news stories, levels of funding, etc… to help stock owners to manage their stock portfolio.

So, instead of solely relying on the opinion of a few individual (the murder board), Rise Solutions was able to tap into the wisdom of the company as a whole by looking at the ideas that rise to the top of the Mutual Fun market. Those ideas then get fully funded with real money (called “adventure capital”, cute) to implement the ideas contained in those stocks.

I wish such a tool existed as Open Source for other companies like mine to use.

Maybe something for me to work on…

Mar 062013
 

Credit: zazzle.com

I have been working for the same company for many, many years. When I talk to my friends from college, they ask me how could I be working for the same company for so long? I tell them I’m still having fun and still doing things that interest me. In asking them why they have hopped from one company to another, I often come to the realization that it’s not the company they dislike, but it’s their job. Digging some more, it’s clear that regardless of the company, they will very likely always end up disliking their job.

Why? Because, they are missing one important ingredient, passion. For me, tinkering with computer “stuff” is something I’ve always loved. And it’s that passion that lead me to buy my first computer and made me sign up for my first Computer Science 101 class. That love is still there. Yes, I was and am still a proud nerd.

Many people start just like me, though that passion erodes over time partially because of the jobs they end up taking but mostly because they decide that they are no longer happy and don’t make room in their daily job for things they do enjoy. This recent article in Inc. brings up a similar point: they complain about their job but don’t do anything about it.

Maybe I have been lucky to have managers who have allowed me some wiggle room to explore new technologies, new ideas, and new methods to keep that passion alive.

Example 1: back in the mid-90s, we used to create bug reports using a home grown app (there was no Bugzilla back then)  running on an xterm-type of terminal. The Internet just started to emerge with technology like Apache and CGI. I pushed to start using it as a new front-end for the bugs system , and people are still using today. Though phased out for the RallyDev  tool, it was fun to develop and watch it grow to 150,000+ logged bugs.

Example 2: when I became a manager in early 2000, I realized that I wasn’t very good at the tedious job of keeping track of my team’s many tasks. Hence, I created “Tasks!”, a tool that allowed me to assign tasks to people, keep track of changes/updates (with email automatically sent to assignee and assignor), and monitor progress during the development and QA. At the end of the week, when meeting with my product manager, I had a nicely formatted report to share with him and talk about the week’s progress. I loved the tool because it took care of the things I didn’t like to do.

I could provide other examples, but you get the point.

Did my company breathe that passion into me? No.

Would I be as passionate at another firm? Probably. At least, I would hope so.

Did my company do something right to keep and nurture the passion alive instead of snuffing it? Yes!

Do I have a point here? Yes! My point is actually two-fold:

  • If you are a nerd like me,  a jock or just an average Joe with a passion for computers, find a way to remain passionate about it and share that passion with your co-workers and managers. If you’ve found something new that you are excited about, find some time to explore it (at work or home) and share your findings/excitement with the other nerds around you.
  • If you are a manager (or a company), please do allow your employees to spend an hour here and there to explore next technologies and share it with the rest of the group. Google has it right allowing its employees to spend 20% of their time on things that interest them.

Bottom-line: Stay passionate and keep “it” alive!

Mar 042013
 
Credit:http://bit.ly/XD06Mt

Credit:http://bit.ly/XD06Mt

OK, you’ve set your mind to be more creative/innovative, but where do you start?

I’m sure you’ve heard the expression “everyone’s a critic”. It describes the (good? bad?) habit people have of critiquing things that they find faulty or not up to their expectation.

The next time you find yourself in that situation, do 2 things:

  • STOP COMPLAINING!
  • START DOING SOMETHING ABOUT IT…

Being creative/innovative doesn’t solely mean finding the next great business idea to displace Facebook.

You can apply your creative skills to something small yet meaningful in your private or business life.

I’ll give you a personal example which I think illustrates my point.

Many years ago (10+?), I saw the way my wife (Teri) was keeping track of people’s vacation days, using a combination of email and Excel. When an employee wanted to request a day of vacation, (s)he would send an email to his/her manager and cc Teri. The manager would then approve (or not) the vacation and Teri would faithfully record the day in Excel. When either the manager or the employee wanted to know the numbers of days the employee had taken or had left, they would contact Teri, who would pull out Excel and provide them with an answer.

Tedious, right? And I won’t even mention what Teri had to do to produce a report to HR for ALL employees.

I thought to myself: there’s gotta be a better way!

So instead of criticizing the way Teri was keeping track of days (well, maybe I did), the software engineer in me thought “I can come up with something better”. And so, I created “Days!”; the days-off requesting/tracking system that is not only used in my wife’s department but practically in the whole firm, worldwide!

Teri no longer had to update her spreadsheet. Employees can now request days electronically using a simple web form and their managers can easily approve/deny the request directly from Outlook. Both managers and employees can now see how many days they have taken and are left.  And for Teri, creating a nicely formatted report to HR is a simple click away

Sure, the solution I came up with might not be the best solution, there’s no integration with Outlook for example (it wasn’t available back then). But the point is that there was something quite inefficient and I did something about it.

Along the same lines, why waste your energy griping about something that constantly bugs you, while you could use that energy looking into a creative solution to the problem?

So, next time you see something that is within your power to fix/improve, don’t complain but use your creativity do something about it!

Mar 042013
 

Innovation doesn’t always come from experts.
Beware of the “curse of knowledge”

Credits://www.barbie.com/It’s the early 1950s.

Ruth Handler watched her daughter Barbara play with paper dolls, and noticed that she often enjoyed giving them adult roles. At the time, most children’s toy dolls were representations of infants. Realizing that there could be a gap in the market, Handler suggested the idea of an adult-bodied doll to her husband Elliot, a co-founder of the Mattel toy company. He was unenthusiastic about the idea, as were Mattel’s directors as they found it silly. Little girls didn’t want to play with grownups! Besides, what did Ruth know about the toy business? She was just an outsider!

During a trip to Europe in 1956 with her children, Ruth Handler noticed a strange-looking doll in the window of a cigarette shop in Germany. The doll was eleven inches tall and had platinum-blond hair, long legs, and an ample bosom. Her name was Bild Lilli. What Ruth didn’t know, because she was an outsider and she didn’t know the language and local culture, is that the doll was actually a “sex symbol”, sold mainly to middle-aged men.

When the family returned home, Handler continued to lobby her husband to build an Americanized version of the Bild Lilli. She eventually succeeded but it took 3 years to convince Mattel’s executives to build it and for the first Barbie to be released.
Before long, the plastic toy became the cultural icon that we know today. Mattel and its reluctant executives have sold over 1 billion Barbies in 150 countries.

The outsider’s point of view

The moral of the story is that Ruth Handler was an outsider. She was an outsider to the German culture which made her fail to grasp the bawdy back-story of Bild Lilli; if she had, she would have certainly not bought it for her daughter.
She was also an outsider to the toy industry which provided her with a fresh pair of eyes. She wasn’t suffering from what’s sometime known as “the curse of knowledge” where being an expert in a field prevents one from coming up with novel/radical ideas.
It’s difficult to escape the “curse of knowledge”. However, there are techniques and approaches that I will describe in future posts that can help.
That said, there is one thing that is easy to do… don’t be afraid to seek outsiders for your problems/projects.

Seek a “fresh pair of eyes”

Like most managers who have been working on a project for awhile, I know mine pretty well but I might know very little about other projects done in my company. We all have a good understanding of the industry in which we are revolving but I still remain an outsider to those other projects. Would I mind, if every so often they invited me to one of their brainstorming sessions to get a fresh perspective on their work? Absolutely not!
I’m sure I’m not the only one who feels that way and other people will jump at the chance to be the “fresh pair of eyes”, no?
Another good source of “fresh pair of eyes” that might be easily discarded by seasoned managers are: interns and new grads. That’s a mistake to me. Give them a chance to absorb enough knowledge so that they understand the subject matter. But also elicit their feedback, ideas, comments and opinions, early and often. Be open-minded and listen to what they have to say.

Who knows, between the two of you, you might come up with the next Barbie…

(The main inspiration for this post came from a story told by Jonah Lehrer in his book: Imagine: How Creativity Works)

[Image credits: http://www.barbie.com]

Mar 032013
 
Credit:http://bit.ly/CdrE8

Credit:http://bit.ly/CdrE8

A lot of people don’t consider themselves very creative or innovative and yet they can be excellent photographers

Now, you may ask: what does being a photographer have to do with being an innovator?

To me the thought process is the same.

You weren’t born a photographer but at some point you made a conscious choice to buy a camera, read the manual (yeah right…), take some classes (maybe), buy some books on the topic and most importantly get out there and take pictures!

When you go out with your camera, something happens in your mind: you become more sensitive to your surroundings as you constantly look for something interesting to shoot. You suddenly see things that go completely unnoticed by everyone else: the shadow cast by an old lamp post, the glorious light on a smiling child’s face, the graceful motion of a ballerina, or the intricate details of a flower. You are constantly ready to be intrigued, compelled, amused.

Those stolen moments make you richer, more curious and certainly more intellectually aware.

Being an innovator is very much the same thing!

YOU decide that from now on, you are going to be an innovator. That decision opens up a brand new world because you start seeing things differently, coming up with solutions to problems that you never thought of before, becoming aware of new opportunities because you started to pay attention, having ideas popping up in your head where you would have drawn a blank before.

Just like photography, you won’t be good at it overnight. It takes time to develop these skills and upcoming LBBs and innovation/creativity initiatives will help you hone these skills and give you a chance to apply them.

ANYBODY can become an innovator and you will become one if you decide to turn on your innovator’s mind.

Mar 012013
 
Creative Type

Credits:http://bit.ly/Z8yooH

Let me start with this a true, personal anecdote…

Many years ago, I was at a party chitchatting with a young lady, when the inevitable “what do you do for a living” question came up.

The following ensued (with some embellishments):

  • Her: what do you do for a living?
  • Me: why don’t you guess? (I was so cool, back then)
  • Her: Are you a chef?
  • Me: Non. (keeping it cool but seriously thinking, can you be any more cliché!?)
  • Her: A musician maybe?
  • Me: No. (I had longish hair then)
  • Her: do you work in the clothing industry?
  • Me: no (back to the French theme)
  • Her: The movie industry?! As a director or writer maybe?
  • Me: Nope
  • Her: alright, I give up.
  • Me: Ok, I’m a software engineer.
  • Her (barely masking her disappointment): REALLY!? I thought that you were more of the “creative type”! (She probably did the air-quotes with her fingers)
  • Me (Trying to ignore her disappointment): Why would you think that I can’t be both a software engineer and also creative?!

And this is really what’s at the heart of this post: Can one really be a software engineer and be creative too?


Can one really be a software engineer and be creative too?


Talking on behalf of my software development  brethren, my answer is a resounding, heck yes!

Of course,  for the uninitiated eye (like the person in the dialog above), software engineering/development might look more clerical than intellectual, and more structured than imaginative. But for anyone who’s worked in the field, it should be apparent that our work is more governed by ideas and possibilities than the monotony and tedium of routine tasks.

Surely in recent years, the hundreds of companies and thousands of applications (for iOS/Android) created by software engineers are a very clear and visible testimony that software engineers are a creative bunch.

One might say that the coding, the testing, the debugging are probably not what comes at the top of the list of exciting things to do. But can’t they? Who among us never felt the touch of divine inspiration when coming up with a genius way of coding or testing something? That “aha” moment when the idea that makes all the difference comes to you.

How about “being in the zone” when the code seems to write itself and designs, made of one clever idea after another, comes alive before your very eyes.

To me (and I’m not a musician), it seems very much like what composers must experience when they create music: breathing life out of nothing (bytes vs. notes)

As a software engineer, if you don’t feel that you are creative, maybe you never tried to picture yourself as a creative person and maybe it’s time to come out of the “creative closet”.

On the other hand, if you feel that you are actually very creative and full of ideas but your creativity and ideas haven’t been acknowledged by your peers, by your boss and by your company in general, then you need to wake them up.

I could go on but hopefully you get idea.

So, you the teacher, the QA analyst, the engineer, the equity trader, and you who’s always been labeled as “non creative”, do feel that you are the “creative type”?

Share you thoughts/frustrations/inspirations in the comment section below.

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